Why Promotional Products Work

Business owners in today’s world have to recognize that providing a high-quality product or service simply isn’t enough to remain competitive. Building brand recognition, and finding innovative ways to connect with new customers and clients, is also extremely important. Effective marketing doesn’t have to be a budget-breaking affair, though. It can be as simple as thinking outside the box a little and coming up with a strategy that really works.

Promotional advertising is one solution that works for companies of all sizes. What it involves is having the company logo or name printed on a product that is then given away to customers or clients. The product in question doesn’t have to be pricey. It can even be something as simple as a key ring, or a coffee mug. Many businesses find that choosing products for promotional advertising that are in line with the service they provide is most effective, but that doesn’t mean an office supply company can only give away pens, and only coffee shops should give away mugs. As long as the product is practical and useful, customers or clients will be likely to keep it and be reminded of the company regularly.

This strategy works for a variety of reasons. The first is that it gets a company’s logo out there in a less predictable way than a print or television ad. The second is that it emphasizes how much a business values its customers. If items are given away as part of an in-store promotion, it can also draw in new customers. Why are promotional products so effective at getting people’s attention? Simple: people love getting free stuff.

Some companies also choose to do promotional giveaways during events. By finding a community or charity event, they can highlight their community involvement and admirable ethics. These ideas will be reinforced in consumers’ minds whenever they use the products, reminding them of why they can feel good about using those services.

Interested in learning more about how promotional giveaways can help to boost profits and brand recognition? This blog post by epodcastnetwork explains more about the particulars of promotional advertising, and its benefits for small business owners in particular.